RefreshFC
Book a demo
SKU-level produce forecasting

Order the right
amount of
perishable produce.

RefreshFC forecasts demand for every fresh SKU in every store — daily, 21 days out. Weather, promos, holidays, and shelf life in one number your buyers can act on before the truck leaves.

SOC 2 TYPE II14-DAY PILOTNO POS REPLACEMENT
Strawberries, 1lb clamshell
STORE 0142
Forecast · next 14 days · units/day
MON 1HEAT WAVE4TH OF JULY PROMO
+38%
promo week lift
4.1%
forecast error (WAPE)
3.5d
usable shelf life left
TRUSTED BY FRESH TEAMS AT MERIDIAN MARKETSVALLEY CO-OPNORTHFIELD FOODSCASA VERDEBRIGHTLEAF

Produce is priced on a spreadsheet and thrown out by the pallet.

A single warm weekend can swing berry demand 40%. Most buyers still order off last year's numbers, then absorb the difference as shrink — or watch shoppers walk past an empty case.

31%
of fresh produce ordered is never sold at full margin
1 in 12
fresh trips end with the shopper's first-choice item out of stock
$1.9M
annual shrink recovered by a 40-store chain in year one on RefreshFC
SHRINK −22%
OUT-OF-STOCKS −34%
ORDERING TIME −6 HRS/WK

Three weeks from POS export to buyers ordering off the forecast.

01 — 03
01 · CONNECT

Plug into the data you already have

Read-only feeds from your POS, DSD receipts, and promo calendar. Two hours of IT time, no migration, no new hardware in store.

02 · FORECAST

Every SKU, every store, every night

Models trained per-category on weather, local events, price elasticity, and harvest windows — with shelf life carried through so the number is orderable, not academic.

03 · ORDER

Suggested orders your buyers can override

Case-rounded quantities land in your ordering system with the reason attached. Buyers keep the final call and the model learns from every override.

[ BUYER DASHBOARD SCREENSHOT ]
[ PHOTO — PRODUCE MANAGER ON FLOOR ]

Built for the categories that spoil.

Each category gets its own model family — bananas don't behave like bagged salad, and neither behaves like a Tuesday in February.

Berries & stone fruit
Weather-elastic, 3–5 day life, brutal on shrink.
Leafy & packaged salads
Date-code aware, promo-sensitive, high substitution.
Bananas & tropicals
Ripening curves modeled from receipt to display.
Local & seasonal
Grower windows and short-supply weeks built in.
“We cut berry shrink by a fifth in one quarter. The part my buyers actually love is that it tells them why the number moved.”
Dana Okafor
VP Fresh, Meridian Markets
62 stores · Pacific Northwest
PILOT
Free
14 days, up to 5 stores
Backtest on your own history
One category, full SKU depth
Shrink baseline report
CHAIN
$390/store/mo
All fresh categories
Nightly forecasts, 21-day horizon
Suggested orders + overrides
Weather & promo signals
Buyer dashboard, unlimited seats
ENTERPRISE
Talk to us
200+ stores or DC-level planning
DC allocation & grower forecasts
API + warehouse export
Dedicated fresh data scientist
SSO, custom SLAs

Send us 12 months of
produce sales. We'll show
you what it was worth.

A backtest on your own stores in five business days — the shrink you'd have avoided, SKU by SKU, before you commit to anything.

NDA ON REQUEST · NO DATA RETAINED AFTER PILOT